Cinema ZED

This project focuses on redesigning Cinema ZED to increase its visibility within the city. The concept, titled "Search&Find," uses lines, arrows, and typographic elements to guide people to the cinema, both literally and figuratively.

The redesigned logo incorporates an arrow within the letter 'D,' while sublogos are paired with colored shapes inspired by traffic signs. These elements, combined with directional arrows on posters, create a visual system that helps direct attention to Cinema ZED.